[Teardown #3] 5 paywalls in 1 app?!
Deconstructing Shuteye app's clever/aggressive monetization strategy
Turns out the easiest way to leave money on the table as a subscription app owner is to…
🛑 Show only 1 paywall variant
— to all your users
— for every use case &
— for every touchpoint.
But if you don't want that, you can steal ShutEye App [$2.6M revenue in April 2024] app's aggresive, yet clever monetization strategy.
The sleep tracker app attempts to convert its free users into paying customers...
🟩 With 5 different paywalls!
Here's the TLDR breakdown of their strategy:
1/ Triggering traditional single-view horizontal carousel paywall during onboarding
2/ Offering "50% OFF" after users hit the jackpot with a lucky draw
[Guess what, everyone hits the jackpot. This happens near the end of onboarding]
3/ Reframing "50% OFF" as a newcomer discount after completing onboarding
4/ Showing a paywall with a countdown timer to create a sense of urgency and induce FOMO
5/ Anchoring pricing differently with their final offer paywall
The offer paywalls are also randomly shown on every app reopen — and can be accessed from home & other touchpoints.
If there's one takeaway, it's this...
Want more paywall conversions?
↳ Display several paywalls
↳ Don't stop at 1.
Take it up a notch by personalizing your paywalls.
From something generic to extremely specific — depending on the different places your users are accessing it from.
//End of today's rant//
📱 App meme of the day
Blinkist’s trial end reminder timeline was specifically designed for this 😅
Hi, I’m Muhammad Rahat.
I help mobile app founders increase ROAS with onboarding & paywall experimentation.
Want to increase subscription revenue — without increasing acquistion?
Or tap on the button below to visit my website.